Most websites look good. Few actually work. The Neza Stack is how we build sites that do both — by measuring what matters and building what converts.
A beautiful site without speed is frustrating. Speed without SEO visibility is invisible. Visibility without AI is passé. The Neza Stack measures all three — then helps you build to all three.
We call it the 3-tier scoring system, and it's how we assess every business website we work with.
"Think of your website like a car. Tier 1 is the engine — it has to be fast and reliable. Tier 2 is the GPS — it has to know where you're going and how to get found. Tier 3 is the driver — it has to actually do the work."
The Neza Stack adapts to your business. We measure what matters and build what converts.
Before anything else, your website has to perform. Google measures this with a tool called Lighthouse — and so do we. It checks four things: how fast your site loads, how it works on a phone, whether it's accessible to everyone, and whether it follows modern web standards.
Most small business sites score between 30 and 60. That's not good enough. A slow site loses visitors before they even see what you offer. A mobile-unfriendly site loses customers who are standing outside your door, searching on their phone.
neza builds every site to score 90+ across all four. That puts you in the top percentile of every website on the internet.
Target: 90+ / 100 on each metric
Google doesn't just read your website. It has to understand it — what your business does, where you are, what you sell, and who your customers are.
Schema markup is invisible code that labels everything on your website so search engines can read it like a resume, not a wall of text. It's why some results in Google show star ratings, hours, and prices — and others don't.
neza builds full schema.org compliance into every website, telling Google exactly who you are before a customer even clicks.
Target: 90+ / 100
Most websites are brochures. They show information but can't do anything. A customer lands at midnight with a question — and leaves.
neza's proprietary AI layer turns your website into an active participant in your business. It answers questions, books appointments, qualifies leads, and learns what your customers are actually asking.
This is what separates a website that exists from one that earns.
Available in: Basic ($49/mo), Mid ($99/mo), Full ($149/mo)
Answers FAQs, qualifies leads, books meetings — 24/7.
Customers find what they need, even if phrased differently.
Integrates with your CRM, calendar, and email tools.
See what customers want. Track where you're converting.
Tier 1 makes your site fast. Tier 2 makes it visible. Tier 3 makes it sell. They build on each other. A fast site that Google can't understand won't drive traffic. Understanding without AI capability means missed leads. But when all three work together — that's when your website starts working for you.
Every tier includes all three layers of the Neza Stack. The difference is in the depth of AI capability and the build investment.
Get a free Neza Stack assessment: your current Lighthouse score, schema coverage, and AI readiness. No credit card. No pressure. Just clarity.