A great score isn't luck. It's a repeatable process — the same three phases, applied to every business we build for.
The engine room
Before a single word of your website is written, we set up the infrastructure. Think of it like building a house — you don't choose the wallpaper before you've poured the foundation.
We use three industry-standard tools trusted by companies like Airbnb, Netflix, and Stripe: Next.js for the website framework, Vercel for hosting and delivery, and Supabase for your business data. Each one is best-in-class. Together, they guarantee the kind of speed and reliability that earns top Tier 1 scores.
Most small business websites are built on generic platforms that weren't designed for performance. This infrastructure was.
Your business, labeled
Every business is different. A florist in Santa Monica has different services, hours, pricing, and customers than a law firm in Chicago. Google needs to know the difference — and by default, it doesn't.
In Phase 2, we map your specific business into a structured data model. Your services, your location, your team, your reviews — all tagged in the language search engines understand. This is what gets you into the featured panels, star ratings, and direct answers that appear at the top of Google results.
We build this data structure from scratch for every client. No templates. No shortcuts.
Design + AI, layered in
The final phase is where your website comes to life. We take your existing brand — your colors, your style, your voice — and build a presentation layer that feels distinctly you.
Then we layer in the neza AI tools. The chat assistant, the booking system, the lead capture — all built to match your design, trained on your business, and invisible unless a customer needs them. There's no jarring "Chat with us!" popup. It integrates cleanly.
This is the layer no other agency can replicate. It's proprietary to neza.
We don't skip phases for smaller budgets or tighter timelines. The infrastructure, the data structure, and the AI layer are non-negotiable — because each one feeds the next.
A fast website that's invisible on Google is a missed opportunity. A visible website that can't convert is a wasted ranking. All three have to work.
That's why every neza client gets the same build process. And why we're confident enough to put scores on it.
From first conversation to live site, here's what the process actually feels like for you.
We run your existing website through all three tiers and share a plain-English report. You see exactly where you stand — and what it's costing you.
Free, no commitmentNext.js, Vercel, and Supabase are set up and configured. Your site's foundation is laid. This is invisible to you, but it's where the performance gains live.
Phase 01 completeWe work with you to document your services, hours, team, and FAQs. Then we build the schema layer that tells Google everything it needs to know about your business.
Phase 02 completeYour site is designed to match your brand, and the AI tools are trained on your business. You review and approve before anything goes live.
Phase 03 completeWe publish your site and hand you a live score report. You can verify every number independently. No black box. No marketing speak.
Measurably betterWe'll audit all three tiers and walk you through exactly what Phase 1, 2, and 3 would change.